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How to Get More Followers on Instagram Organically

Instagram is a powerful platform for brands to build their social presence and engage with customers. With over 1 billion active users, it’s an ideal place to grow your Instagram following naturally. But in a sea of competition, understanding how to get more followers on Instagram organically can be a challenge.

In this article, we’ll provide you with proven tips and strategies to increase your Instagram followers without resorting to buying fake followers. By implementing these tactics, you’ll be able to attract genuine followers who are genuinely interested in your brand.

Key Takeaways:

  • Optimize your Instagram account by creating a search-friendly username, using a professional profile picture, and leveraging your bio link.
  • Create engaging content that includes videos, relatable topics, and relevant hashtags to increase engagement and attract more followers.
  • Maintain consistency by establishing a regular posting schedule and leveraging scheduling tools to maximize engagement.
  • Engage with your audience through meaningful conversations, user-generated content, and collaborations with influencers in your niche.
  • Integrate your Instagram account with your website and email marketing efforts to have more control over your followers and engagement.

Now, let’s dive into the details of each strategy and discover how you can grow your Instagram account organically.

Optimize Your Instagram Account

Before you start focusing on getting more followers, it’s crucial to optimize your Instagram account. By doing so, you can improve your brand’s discoverability and make it more appealing to potential followers. Here are some key steps to follow:

Create a Search-Friendly Username

Choose a username that reflects your brand and is easy to search. Avoid complicated names or numbers, and opt for something that is memorable and relevant to your business.

Use a Professional Profile Picture

Your profile picture is the first thing users see when they visit your account. Choose a high-quality image that represents your brand and is visually appealing. A professional-looking profile picture will make a positive impression and attract more followers.

Leverage Your Bio Link

Your bio link is a valuable opportunity to direct traffic to your desired page. Whether it’s your website, blog, or a specific landing page, make sure to include a link that encourages users to take action. Regularly update the link to promote new content or offers.

Optimizing your Instagram account sets the foundation for organic growth and helps you attract the right audience. By following these steps, you can make your account more search-friendly, visually appealing, and engaging, increasing your chances of gaining new followers.

Create Engaging Content

When it comes to attracting and retaining followers on Instagram, engaging content is the key. To maximize engagement, consider incorporating more video posts into your content strategy. Video content tends to generate higher levels of interaction and can help you connect with your audience on a deeper level.

Additionally, creating content that is relatable to your target audience is essential. Take the time to understand their interests, preferences, and pain points, and tailor your content accordingly. By addressing topics that resonate with your audience, you can establish a stronger connection and encourage more engagement.

Furthermore, tapping into viral topics from other platforms can be a great way to attract attention and increase engagement. Stay updated on the latest trends and viral content across social media, and find ways to incorporate those topics into your Instagram posts. By leveraging viral topics, you can capture the interest of a wider audience and encourage them to share your content.

Lastly, don’t underestimate the power of hashtags. Using relevant and popular hashtags in your captions and comments can significantly improve the discoverability of your posts. When people search for specific hashtags, they’re more likely to come across your content and potentially become new followers.

Engaging Content Checklist:

  • Create more video posts to increase engagement.
  • Produce content that is relatable to your target audience.
  • Tap into viral topics from other platforms.
  • Use relevant and popular hashtags to improve discoverability.

Consistency and Scheduling

Consistency is crucial when it comes to growing your Instagram following organically. By establishing a regular posting schedule, you can keep your audience engaged and build momentum for your brand.

To determine the best times to post on Instagram for your industry and audience, conduct research and analyze engagement patterns. This will help you identify when your followers are most active and optimize your posting schedule accordingly.

Once you’ve determined the optimal times to post, use scheduling tools to plan and organize your content in advance. This allows you to stay consistent even when you’re busy or unable to post in real-time. By scheduling your content, you can ensure a steady flow of posts, maintain a consistent presence, and maximize engagement.

best times to post on Instagram

Day Time Slots
Monday 9:00 AM, 12:00 PM, 6:00 PM
Tuesday 10:00 AM, 2:00 PM, 8:00 PM
Wednesday 11:00 AM, 3:00 PM, 7:00 PM
Thursday 9:00 AM, 1:00 PM, 5:00 PM
Friday 10:00 AM, 2:00 PM, 6:00 PM
Saturday 11:00 AM, 3:00 PM
Sunday 12:00 PM, 4:00 PM

Remember, consistency and scheduling are key to optimizing engagement and attracting more followers to your Instagram account. By following a consistent posting schedule and leveraging the best times to post, you can increase your visibility and maximize your organic growth on Instagram.

Engagement and Collaboration

Engaging with your audience is essential for organic Instagram growth. By actively interacting with your followers, you can build a loyal community and increase your visibility. Here are some effective strategies to engage with your audience and foster meaningful conversation on Instagram:

Showcase Instagram on Other Platforms

Don’t limit your Instagram presence to just the platform itself. Showcase your Instagram account on other social media platforms, such as Facebook, Twitter, and Pinterest. This cross-promotion helps you reach a wider audience and attract new followers who might not be familiar with your Instagram content yet.

Respond to User-Generated Content

User-generated content is a powerful way to engage with your audience and demonstrate that you value their contributions. When followers tag you in their posts or share content related to your brand, take the time to respond and show your appreciation. Reposting or regramming their content can boost your brand’s social proof and encourage others to engage with your account.

Avoid Fake Followers

While it may be tempting to buy followers to boost your numbers, it’s important to avoid this practice. Fake followers won’t engage with your content or contribute to meaningful conversations. Instead, focus on building an authentic following by providing valuable content and engaging with real users who are genuinely interested in your brand.

Engage with Influencers

Collaborating with influencers in your niche can significantly expand your reach and attract new followers. Look for influencers who align with your brand values and have an engaged audience. By partnering with them, you can leverage their influence to promote your Instagram account, gain exposure, and engage with their audience.

Engaging with your audience on Instagram is a surefire way to foster a loyal community and attract more followers. By showcasing Instagram on other platforms, responding to user-generated content, avoiding fake followers, and collaborating with influencers, you can create a vibrant and engaged Instagram presence that yields meaningful results.


Growing your Instagram account organically requires dedication and consistent effort, but the rewards are well worth it. By implementing the strategies mentioned throughout this article, you can effectively increase your followers, boost engagement, and take control of your email list for lead generation and conversion purposes.

Optimizing your account by using a search-friendly username, having a professional profile picture, and utilizing your bio link can enhance your brand’s discoverability and attract more followers. Creating engaging content, including videos and relatable posts, while leveraging viral topics and hashtags will encourage audience interaction and attract new followers.

Consistency is key on Instagram, so establishing a regular posting schedule and utilizing scheduling tools can help maintain a strong presence and maximize engagement. Engaging with your audience, responding to their comments and regramming user-generated content, shows that you value their feedback and fosters a sense of community around your brand.

Stay updated on Instagram’s algorithm changes to adapt your strategies accordingly. Integration with your website and email marketing efforts allows you to have more control over your followers and engagement, as well as drive meaningful results for your business. Remember, growing your Instagram following organically is a long-term strategy that builds genuine relationships and delivers sustainable growth.

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